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Advocating for a Healthier Food Future in Europe
SugarWatch
Europe
SugarWatch Europe is a civil society initiative working to shed light on the hidden impact of added sugars in Europe’s food system. We bring transparency to the practices of the agri-food industry, highlight the public health burden, and advocate for stronger EU-wide regulation.
What's new
Why it matters
The hidden costs of added sugar
Excessive consumption of added sugars is one of the leading dietary drivers of obesity, type 2 diabetes, and cardiovascular disease. Beyond the human cost, it places a heavy financial burden on European health systems — estimated at billions of euros annually in avoidable medical expenses. Despite this, the agri-food industry continues to aggressively market sugar-laden products while lobbying against stricter regulations. SugarWatch Europe exists to make these dynamics transparent and to push for policies that put public health before corporate profits.
0
M+
Europeans live with obesity, a condition strongly linked to excess sugar intake. (WHO Europe, 2022)
0
€ billion/year
Estimated annual cost of obesity-related diseases to EU health systems. (OECD, EU Commission data)
0
g/day
Maximum daily intake of added sugars recommended by WHO for additional health benefits — far below current European averages. (WHO, 2015)
0
%
of packaged food
of packaged food
Contain added sugars, often hidden under different names. (European Food Safety Authority, 2020)
What we stand for
01
Transparency
We track and expose lobbying strategies, industry influence, and regulatory loopholes across Europe.
02
Public health
We highlight the scientific evidence on the health risks of added sugar and its unequal impact on vulnerable populations.
03
Accountability
We advocate for EU institutions and Member States to adopt robust, science-based regulations to reduce sugar consumption.
04
Equity
We push for policies that protect children and disadvantaged communities, who bear the highest health and economic costs of a sugar-heavy food system.
What we do
Monitoring & Watchdogging
We map corporate lobbying, EU legislative initiatives, and public health responses in real time.
Policy Advocacy
We engage with policymakers, civil society, and experts to demand regulation aligned with WHO recommendations.
Knowledge & Resources
We provide tools for citizens, researchers, and decision-makers to understand the impact of sugar — from interactive infographics to a sugar intake tracker.
Latest update
Halka Website
Design Jul 2023
Bendy Intake
Branding July 2024
Bendy Intake
Branding July 2024
Bendy Intake
Branding July 2024
Bendy Intake
Branding July 2024
Track Added Sugar in Your Diet
Estimate your added sugar today, compare to your target, and spot easy wins. WHO suggests keeping free/added sugars below 25 g/day (≈ 6 tsp) for additional health benefits.
Add items
Items
| Item | Sugar (g) | Servings | Total (g) | Action |
|---|
Target
Tip: 1 teaspoon ≈ 4 g. WHO additional health benefits below ~25 g/day for adults.
Summary
0 g
today • 0 tsp
Within target
Stay below your target for additional health benefits.
Advocating for a healthier food future in Europe.
We monitor the sugar industry, raise awareness on public health impacts, and advocate for stronger EU regulation to reduce added sugars.
2025 | Alrights reserved
by SugarWatch Europe